Placeholder text

Go to cart

Service Marketing Management

By Clifford Short

Product Image: Service Marketing Management

Service Marketing Management

0 - Used - good
Description
As an essential part of marketing, service marketing deals with the different types of services provided by the firm to its customers. It is divided in two major areas namely, business-to-business services and business-to-customer services. The main services under this area are financial services, hospitality, telecommunication services, health care, tourism, entertainment services, etc. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of service marketing. Most of the topics introduced in it cover new techniques and the applications of the subject. Coherent flow of topics, student-friendly language and extensive use of examples make this textbook an invaluable source of knowledge.
Product details
Number of Pages:
232
Release Date:
2018-05-25
Publication Date:
2018-05-25
Publisher:
CLANRYE INTERNATIONAL
Languages:
Original: English
ISBN10:
1632406977
ISBN13:
9781632406972
GPSR Manufacturer Reference:
[email protected]
Weight:
639 g
Height:
183 cm
Width:
260 cm
Thickness:
17 cm
Buy on Amazon
Currently sold out