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Serial Innovators

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Serial Innovators

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Description
SERIAL INNOVATORS Firms are like living organisms. They're born, they grow, and then they struggle to survive. In today's high-stakes, survival-of-the-fittest economy, keeping up with changing markets marks the difference between businesses that flourish and those that flounder and fold. Serial Innovators: Firms That Change the World examines the aging process of the firm, identifying and explaining the factors that slow down its ability to adapt to an ever-evolving marketplace. Reviewing recent findings from across diverse academic fields—including economics, psychology, neuroscience, sociology, and many others—the book presents an exciting new understanding of how growing firms develop rigidities that prevent change. And how to resist them. Using these findings, author and business administration expert Claudio Feser develops a model of organization that is adaptive, is innovative, and creates value for all stakeholders over long periods of time, forming a practical guide for building the ultimate firm, able to withstand market changes. The book combines the fictive, engaging story of a young and ambitious CEO who struggles to save his company from failure with short, insightful, academically thorough reviews of recent developments in research related to company adaptation, innovation, and growth, to make complex material easily accessible. To be successful, a firm must be able to adapt and thrive in dynamic markets and to continuously reinvent itself, and this book shows how. The average life expectancy of a firm is roughly fifteen years, and only one out of twenty firms lasts longer than fifty years. Designed for anyone with an interest in finance, economics, and business administration, Serial Innovators is the must-have book if you're looking to beat those odds.
Product details
Edition:
1
Number of Pages:
224
Release Date:
2011-10-20
Publication Date:
2011-11-08
Publisher:
Wiley
Languages:
Original: English
ISBN10:
1118149920
ISBN13:
9781118149928
GPSR Manufacturer Reference:
Weight:
481 g
Height:
157 cm
Width:
235 cm
Thickness:
17 cm

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