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Scientific Advertising

By Claude Hopkins

Scientific Advertising

By Claude Hopkins

0 - Default Title
Description
"Scientific Advertising" by Claude C. Hopkins, first published in 1923, is a foundational text in the field of modern advertising. Hopkins, a pioneer of direct-response advertising, presents a methodical, results-driven approach to creating and evaluating advertisements. The book emphasizes the importance of understanding human behavior and using data to craft compelling campaigns.
Product details
Number of Pages:
92
Release Date:
2024-12-27
Publication Date:
2024-12-27
Publisher:
Lushena Books
Languages:
Original: English
ISBN13:
9798890969781
GPSR Manufacturer Reference:
[email protected]
Weight:
314 g
Height:
145 cm
Width:
222 cm
Thickness:
10 cm
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