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Marketing

By Claude Demeure

Product Image: Marketing

Marketing

Only 1 item left in stock
Description
Présente tous les éléments essentiels du marketing stratégique et opérationnel, une description des techniques de vente et de négociation, d'outils comme l'analyse transactionnelle et la programmation neurolinguistique, et l'évolution des théories de la communication. ©Electre 2026
Product details
Binding:
Paperback
Number of Pages:
300
Publication Date:
2001-06-01
Publisher:
Editions Dalloz
Languages:
Published: French, Original: French
ISBN10:
224704266X
Weight:
392 g
Height:
210 cm
Width:
150 cm
Thickness:
17 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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