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Starbucked

By Taylor Clark

Starbucked

By Taylor Clark

0 - Default Title
Description
Starbucked will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation, part Bobos in Paradise, Starbucked combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. In Starbucked, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, Starbucked explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.
Product details
Binding:
Paperback
Number of Pages:
320
Release Date:
2008-11-10
Publication Date:
2008-11-10
Publisher:
Little Brown and Company
Languages:
Original: English
ISBN10:
0316014036
ISBN13:
9780316014038
GPSR Manufacturer Reference:
[email protected]
Weight:
281 g
Height:
141 cm
Width:
207 cm
Thickness:
22 cm
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