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Fashion Merchandising

By James Clark

Fashion Merchandising Law

Fashion Merchandising

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Description
This core textbook provides a detailed overview of the role of the fashion merchandiser and outlines their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. This textbook also considers the contemporary challenges facing the wider industry, such as corporate social responsibility, sustainability, globalisation and multi-channel distribution, and the impact these have on the role of the merchandiser. Offering valuable insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
298
Release Date:
2014-11-28
Publication Date:
2014-11-14
Publisher:
Macmillan Education
Languages:
Original: English
ISBN10:
1137413875
ISBN13:
9781137413871
Weight:
487 g
Height:
155 cm
Width:
235 cm
Thickness:
17 cm
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