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The Real Toy Story
By Eric Clark
0 - Default Title
Description
In The Real Toy Story investigative journalist Eric Clark exposes the startling truths behind Britain's favourite toys. Drawing on interviews with over 200 industry insiders Clark names and shames the corporations spending millions on research into the best way to manipulate their target audience while manufacturing products in China under virtual slave labour conditions.
In a world of cut-throat competition and cold-blooded marketing toy companies are increasingly willing to sacrifice our children in the rush for profits. And as more children forsake cuddly play things for Ipods and cell phones companies are using even more extreme tactics- unashamedly using sex and violence to sell dolls and action men to children as young as three - to make sure that their toy is the one that children want to have.
The Real Toy Story is essential reading for the millions of adults who care about the toys they choose for the children in their lives.
Product details
Binding:
Paperback
Number of Pages:
338
Release Date:
2013-06-17
Publication Date:
2013-06-17
Publisher:
Black Swan
Languages:
Original:
English
ISBN10:
0552779555
ISBN13:
9780552779555
GPSR Manufacturer Reference:
Weight:
397 g
Height:
127 cm
Width:
198 cm
Thickness:
20 cm
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