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Marketing Dynamics

By Cindy Quinlan

Marketing Dynamics

By Cindy Quinlan

Only 1 item left in stock
Description
Marketing Dynamics provides a well-rounded introduction to the marketing mix, including the four Ps--product, price, place, and promotion, as well as a foundation in related economic and business principles. New chapters on social media marketing and the marketing pitch better prepare students for the realities of a fast-paced career in business, while other essential topics in marketing research, targeting a market, and entrepreneurship are also included. This text reveals how marketing concepts relate to many of the current companies and products students are exposed to each day. This edition has been updated to include current examples of marketing campaigns, businesses, and offers even more hands-on practice with new problem-based learning activities where students step into the role of a marketer to make business decisions.
Product details
Edition:
5
Number of Pages:
672
Release Date:
2023-01-27
Publication Date:
2023-01-27
Publisher:
Goodheart-Wilcox Publisher
Languages:
Original: English
ISBN10:
168584314X
ISBN13:
9781685843144
Weight:
1597 g
Height:
218 cm
Width:
276 cm
Thickness:
34 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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