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Mobile Marketing: Finding Your Customers No Matter Where They Are

By Cindy Krum

Mobile Marketing: Finding Your Customers No Matter Where They Are

0 - Default Title
Description
This book will provide readers with enough knowledge to guide their mobile marketing strategy, even if they don't have a prior deep understanding of all the technologies involved. It will focus on how mobile marketing can work with other marketing initiatives to provide an integrated, consistent marketing message, to build brand awareness and customer loyalty. The analysis and understanding presented will give marketers enough information to create innovative engagement strategies, allowing them to break ground and set the standards in this new marketing channel
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
360
Release Date:
2010-02-25
Publication Date:
2010-02-25
Publisher:
Que Publishing
Languages:
Published: English, Original: English
ISBN10:
0789739763
Weight:
476 g
Height:
22.3 cm
Width:
14.9 cm
Thickness:
2 cm
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