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Influence

By Robert Cialdini

Influence Business, Finance & Career

Influence

Only 4 items left in stock
Description
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
Product details
Binding:
Paperback
Edition:
5
Number of Pages:
272
Release Date:
2008-07-29
Publication Date:
2008-07-29
Publisher:
Pearson Education
Languages:
Original: English
ISBN10:
0205609996
ISBN13:
9780205609994
GPSR Manufacturer Reference:
[email protected]
Weight:
294 g
Height:
153 cm
Width:
228 cm
Thickness:
12 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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