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From Google to TikTok

By Rebecca Chromy-Kiss

From Google to TikTok Law

From Google to TikTok

0 - Default Title
Description
Social search instead of Google? How Gen Z in Austria searches for information - and what this means for marketing.Search engines like Google have long been considered the undisputed gatekeepers of the Internet. But Generation Z is changing search behavior: Young people are increasingly using social media such as TikTok or Instagram to search for information. What does this change mean for companies and their digital visibility?This master's thesis examines the phenomenon of social search using the example of Gen Z in Austria. Using a mixed-methods approach, young people were first asked about their search behavior on social media and then marketing experts were interviewed to analyze the company perspective.The work provides exciting insights into the use of social media to search for information, highlights relevant platform functions and shows how social media and SEO departments can work more closely together in the future to make content visible.
Product details
Binding:
Paperback
Number of Pages:
196
Release Date:
2025-12-29
Publication Date:
2025-12-29
Publisher:
Our Knowledge Publishing
Languages:
Original: English
ISBN10:
6209445373
ISBN13:
9786209445378
GPSR Manufacturer Reference:
[email protected]
Weight:
310 g
Height:
150 cm
Width:
220 cm
Thickness:
12 cm
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