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Personal Branding for Dummies

By Susan Chritton

Product Image: Personal Branding for Dummies

Personal Branding for Dummies

By Susan Chritton

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Description
Learn to: - Distinguish yourself with an authentic personal brand - Cultivate your on-brand career by charting a roadmap to success - Build a strong online identity to showcase your brand - Evaluate and evolve your personal brand over time Your go-to guide for creating and maintaining a personal trademark Establishing a professional presence with a clear and concise image, reputation, and status is a must. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current endeavors, this guide provides the step-by-step information you need to develop your personal brand. - The business of you - get to know the authentic you, shape your identity, spot your target audience, and show the world who you are through your personal brand - Get the word out - communicate your brand online with strategic tips for setting up a website, becoming a blogger, and getting your brand connected on social media - Make your mark - fashion your image to match your personal brand, create your visual identity, focus on special populations, and build and nurture your network - Know your niche - find out how to differentiate your brand, craft your personal brand profile, identify your competitors, and write your unique story - Be smart - stay ahead of the curve and discover 10 easier-than-you-think ways you can unintentionally sink your brand Open the book and find: - Why personal branding is important - How to craft a positive, unique brand image - Case studies in personal branding success - Ways to pinpoint your strengths - How to let your personality shine - Tips to align yourself with your target market
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
368
Release Date:
2014-08-15
Publication Date:
2014-07-14
Publisher:
Wiley
Languages:
Original: English
ISBN10:
1118915550
ISBN13:
9781118915554
GPSR Manufacturer Reference:
[email protected]
Weight:
494 g
Height:
187 cm
Width:
233 cm
Thickness:
22 cm
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