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Reputation Management

By Christopher Storck

Reputation Management

By Christopher Storck

0 - Default Title
Description
Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?
Product details
Edition:
1
Number of Pages:
308
Release Date:
2011-08-29
Publication Date:
2011-08-29
Publisher:
Springer Berlin Heidelberg
Languages:
Original: English
ISBN10:
3642192653
ISBN13:
9783642192654
GPSR Manufacturer Reference:
[email protected]
Weight:
629 g
Height:
160 cm
Width:
241 cm
Thickness:
23 cm
Preview Link:
http://www.blickinsbuch.de/viewer/cm/access.php?djMxNTY9NDIwMzQ1MjgxNyZ2NzM3Nj05NzgzNjQyMTkyNjU0
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