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Marketing Logistics

By Martin Christopher

Product Image: Marketing Logistics

Marketing Logistics

By Martin Christopher

0 - Default Title
Description
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
Product details
Edition:
2
Number of Pages:
174
Release Date:
2015-12-21
Publication Date:
2015-12-22
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1138174297
ISBN13:
9781138174290
GPSR Manufacturer Reference:
[email protected]
Weight:
432 g
Height:
161 cm
Width:
240 cm
Thickness:
14 cm
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