Services Marketing

Name: Services Marketing
Brand: Prentice Hall
Availability: OutOfStock
Rating: 5 (1 reviews)

By Lovelock, Christopher H.

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Description

For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Product details

Binding:: Paperback
Edition:: 7
Languages:: Original: English
Number of Pages:: 648
Publisher:: Prentice Hall
Publication Date:: 2012-05-31
Release Date:: 2011-12-13
ISBN / EAN:: 9780273756064
Weight:: 1353 g
Dimensions:: 22/27/3 cm
GPSR Manufacturer Reference:: [email protected]

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