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Services Marketing

By Lovelock, Christopher H.

Product Image: Services Marketing

Services Marketing

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Description
For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
Product details
Binding:
Paperback
Edition:
7
Number of Pages:
648
Release Date:
2011-12-13
Publication Date:
2012-05-31
Publisher:
Prentice Hall
Languages:
Original: English
ISBN10:
0273756060
ISBN13:
9780273756064
GPSR Manufacturer Reference:
[email protected]
Weight:
1353 g
Height:
217 cm
Width:
274 cm
Thickness:
27 cm
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