Influential Peers! Consumer behavior and complex business relationships in food supply chain networks

Name: Influential Peers! Consumer behavior and complex business relationships in food supply chain networks
Brand: Cuvillier
Availability: OutOfStock
Rating: 5 (1 reviews)

By Christoph Wiedenroth

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Description

Consumers and primary producers are identified as important stakeholders in the necessary evolution to more sustainable agri-food supply chains. To contribute to their sustainable development, this dis-sertation analyzes both consumers current sustainability led food consumption trends and complex interactions among primary producers in food supply chain networks (FSCN). With respect to con-sumers, the influence of consumer comprehension on purchasing behavior of food products that car-ry sustainable food labels is investigated. Furthermore, characteristics of food consumption trends receptive to technological innovations, namely social media marketing, and driven by social innova-tions, this being consumers' motives to consume food products for health-related luxury reasons are analyzed. Among primary producers, this dissertation investigates the influence of multiplex relation-ship dynamics, i.e. the influence of business and personal relationship dynamics among social net-work members on farmers' strategic FSCN decisions

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 258
Release Date:: 2024-01-25
Publication Date:: 2024-01-25
Publisher:: Cuvillier
Languages:: Original: English
ISBN10:: 3736979460
ISBN13:: 9783736979468
Weight:: 339 g
Height:: 148 cm
Width:: 210 cm
Thickness:: 14 cm

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