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Triple Fit Strategy

By Christoph Senn

Product Image: Triple Fit Strategy

Triple Fit Strategy

By Christoph Senn

Only 2 items left in stock
Description
"Business-to-business selling is still dominated by "value selling"--trying to match products to needs and making deals. It's a buyer-seller relationship built on transactions, and it's not the way you should be doing business. There's a better way--"value creation"--in which supplier and customer collaborate as partners to build joint strategies and grow together. If you can escape the product-centric mindset of value sellers and put customers at the heart of your sales strategy, results will follow. What kind of results? The authors' own data shows that customers who get value creation right can double account values in three years. With clarity and precision, Christoph Senn and Mehak Gandhi lay out the framework, called Triple Fit Strategy, for helping you move to value creation. Their process, along with their Triple Fit Canvas tool, ensures a fit between customer and supplier across three areas: planning, execution, and resources. It's a proven approach they've implemented with many B2B companies over twenty years and validated with data from those engagements. This breakthrough approach has the power to transform B2B businesses, better aligning them with customers, creating better internal organization, and uncovering new opportunities for growth. Your journey to becoming a value creator starts here"--
Product details
Number of Pages:
240
Release Date:
2024-11-19
Publication Date:
2024-11-19
Publisher:
Harvard Business Review Press
Languages:
Original: English
ISBN10:
1647827140
ISBN13:
9781647827144
GPSR Manufacturer Reference:
[email protected]
Weight:
452 g
Height:
158 cm
Width:
239 cm
Thickness:
27 cm
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Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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