Transforming Organizations

Name: Transforming Organizations
Brand: Springer
Availability: OutOfStock
Rating: 5 (1 reviews)

By Christine Erlach

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Description

Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have ¿ and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development.
Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.

Product details

Edition:: 1
Languages:: Original: English
Number of Pages:: 312
Publisher:: Springer
Publication Date:: 2019-05-22
ISBN / EAN:: 9783030178505
Weight:: 635 g
Dimensions:: 16/24/2 cm
GPSR Manufacturer Reference:: [email protected]

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