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Transforming Customer-Brand Relationships

By Christina Garnett

Transforming Customer-Brand Relationships

By Christina Garnett

- Default Title
Description
Emotional connection and affinity are the key to turning customers into brand advocates, but with consumers constantly bombarded with information, creating that genuine, emotional connection with consumers has become increasingly difficult. This book provides marketers with practical strategies that transcend traditional transactional interactions and instead cultivate memorable experiences that resonate on a personal level with their customers. Author Christina Garnett enables marketers to build genuine loyalty which in turn creates communities and forges an enduring bond between a brand and its users. Taking a multidisciplinary look at the issue, Transforming Customer-Brand Relationships explores topics including the power of the customer voice, social listening as a tool and customer service transformation. By moving away from traditional metrics such as customer lifetime value and acquisition costs and instead focussing on emotional engagement metrics like Net Promoter Score and customer sentiment analysis, it helps marketers and business leaders understand and implement strategies that foster lasting relationships with customers, ensuring long-lasting patronage in this competitive digital age.
Product details
Edition:
1
Number of Pages:
296
Release Date:
2025-09-03
Publication Date:
2025-09-30
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
139862134X
ISBN13:
9781398621343
GPSR Manufacturer Reference:
[email protected]
Weight:
611 g
Height:
161 cm
Width:
240 cm
Thickness:
21 cm
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