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Mobile Support in Customer Loyalty Management

By Christian Zeidler

Mobile Support in Customer Loyalty Management book

Mobile Support in Customer Loyalty Management

- Used - very good
Description
Mobile technology has developed extremely quickly from a niche position as an exclusive wireless voice transmission technology to a multimedia enabled mass market product. Little is known, however, how mobile services can be used most effectively to intensify customer loyalty.
Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
260
Release Date:
2009-08-01
Publication Date:
2009-07-15
Publisher:
Gabler Verlag
Languages:
Original: English
ISBN10:
3834914363
ISBN13:
9783834914361
GPSR Manufacturer Reference:
[email protected]
Weight:
382 g
Height:
148 cm
Width:
210 cm
Thickness:
17 cm
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