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Mobile Support in Customer Loyalty Management

Name: Mobile Support in Customer Loyalty Management
Brand: Gabler Verlag
SKU: 9783834914361-V
Price: 31.49 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By Christian Zeidler

0 - Used - very good

Description

Mobile technology has developed extremely quickly from a niche position as an exclusive wireless voice transmission technology to a multimedia enabled mass market product. Little is known, however, how mobile services can be used most effectively to intensify customer loyalty.
Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.

Product details

Binding:: Paperback
Edition:: 1
Languages:: Original: English
Number of Pages:: 260
Publisher:: Gabler Verlag
Publication Date:: 2009-07-15
Release Date:: 2009-08-01
ISBN / EAN:: 9783834914361
Weight:: 382 g
Dimensions:: 15/21/2 cm
GPSR Manufacturer Reference:: [email protected]

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Mobile Support in Customer Loyalty Management