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Sensemaking

By Christian Madsbjerg

Product Image: Sensemaking

Sensemaking

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Description
We live in the age of algorithms and big data. But what happens when number crunching fails to solve a company's problems? Christian Madsbjerg argues that many of today's biggest success stories stem not from "quant" thinking, but rather from a company's deep, nuanced engagement with the culture, language, and history of its customers. Madsbjerg calls this technique "sensemaking," and through captivating stories, he illustrates how business leaders, entrepreneurs, and individuals can use human science tools to innovate and find solutions to their thorniest problems. In a time when liberal arts graduates fear for their prospects in a data-obsessed economy, SENSEMAKING is a welcome, transformative vision for business and success in the twenty-first century.
Product details
Number of Pages:
240
Release Date:
2017-03-21
Publication Date:
2017-03-21
Publisher:
Grand Central Publishing
Languages:
Original: English
ISBN10:
031639324X
ISBN13:
9780316393249
Weight:
421 g
Height:
156 cm
Width:
236 cm
Thickness:
27 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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