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Marketing Management

By Christian Homburg

Product Image: Marketing Management

Marketing Management

Only 3 items left in stock
Description
Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
641
Release Date:
2013-01-01
Publication Date:
2013-01-31
Publisher:
McGraw-Hill Education Ltd
Languages:
Original: English
ISBN10:
0077146042
ISBN13:
9780077146047
GPSR Manufacturer Reference:
[email protected]
Weight:
1205 g
Height:
197 cm
Width:
261 cm
Thickness:
27 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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