Marketing Management

Name: Marketing Management
Brand: McGraw-Hill Education Ltd
SKU: 9780077146047-V
Price: 7.89 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Christian Homburg

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Description

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.

Product details

Binding:: Paperback
Edition:: 2
Languages:: Original: English
Number of Pages:: 641
Publisher:: McGraw-Hill Education Ltd
Publication Date:: 2013-01-31
Release Date:: 2013-01-01
ISBN / EAN:: 9780077146047
Weight:: 1205 g
Dimensions:: 20/26/3 cm
GPSR Manufacturer Reference:: [email protected]

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Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

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