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Music in Advertising

By Christian Jantzen Ph.D.

Music in Advertising book

Music in Advertising

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Description
Music, composed with the purpose of selling consumer goods and services, makes up a fair proportion of the songs, jingles, and melodies encountered by the public on a daily basis. Whether we go shopping, listen to the radio, watch television, or surf the internet, we are likely to be exposed to music that is crafted with the explicit purpose of supporting sales. Nonetheless, music for commercial settings is largely neglected in the research on popular music and in media studies. This book deals exclusively with these various aspects of music in advertising. The contributors to Music in Advertising scholars from the fields of musicology, media studies, and consumer research share an interest in the aesthetic features and communicative aspects of this kind of music. The book examines the different topics related to music in television commercials, and advertising in other media, as well as other ways in which music is utilized to promote sales. A concluding chapter discusses the onto
Product details
Binding:
Paperback
Number of Pages:
304
Release Date:
2010-02-04
Publication Date:
2010-02-04
Publisher:
Aarhus University Press
Languages:
Original: English
ISBN10:
8773079650
ISBN13:
9788773079652
Weight:
616 g
Height:
166 cm
Width:
234 cm
Thickness:
17 cm
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