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Marketing Issues in Pacific Area Tourism

By Chris Ryan

Marketing Issues in Pacific Area Tourism

By Chris Ryan

0 - Default Title
Description
Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism development in this area to the economics of world tourism, this book shows you how and why this region has experienced such tremendous growth. Some of the larger countries you learn about include China, Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan, and Thailand. Since many of these countries are becoming not only generators of tourist demand but also new tourist receiving areas, this book covers both inbound and outbound markets.
Product details
Edition:
illustrated
Number of Pages:
124
Release Date:
1997-07-01
Publication Date:
1997-05-12
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0789000296
ISBN13:
9780789000293
GPSR Manufacturer Reference:
[email protected]
Weight:
281 g
Height:
153 cm
Width:
216 cm
Thickness:
11 cm
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