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The Multichannel Retail Handbook 2016 Edition

By Chris Jones

The Multichannel Retail Handbook 2016 Edition Business, Finance & Career

The Multichannel Retail Handbook 2016 Edition

Only 1 item left in stock
Description
The march of the internet into retail is relentless. Online is where customers spend their time and, increasingly, their money. The internet is also changing. The rise of mobile is giving web access to millions more developing nation consumers, while simultaneously resetting the expectations of customers in highly developed markets. No retailer, anywhere in the world, can afford to be without a response to these fundamental changes in the way their customers are shopping. This is a handbook for planning, implementing, operating and enhancing that response. Packed with statistics, case-studies and examples, The Multichannel Retail Handbook is above all a practical guide. It provides useable tools and decision-frameworks. It offers actionable advice and recommendations. It takes the retailer to from "why-what-how" through to "when". The 2016 Edition has been fully revised and updated to reflect the changes that have taken place in this rapid-moving sector since the original edition was published.
Product details
Binding:
Paperback
Number of Pages:
348
Release Date:
2015-11-13
Publication Date:
2015-11-13
Publisher:
Lulu.com
Languages:
Original: English
ISBN10:
1326472577
ISBN13:
9781326472573
GPSR Manufacturer Reference:
[email protected]
Weight:
565 g
Height:
152 cm
Width:
229 cm
Thickness:
21 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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