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You Should Test That

By Chris Goward

You Should Test That Business, Finance & Career

You Should Test That

Only 1 item left in stock
Description
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. - Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates - Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods - Helps you learn what to adjust, how to do it, and how to analyze the results - Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics - Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
368
Release Date:
2013-01-18
Publication Date:
2013-01-18
Publisher:
John Wiley & Sons Inc
Languages:
Original: English
ISBN10:
1118301307
ISBN13:
9781118301302
GPSR Manufacturer Reference:
[email protected]
Weight:
580 g
Height:
187 cm
Width:
236 cm
Thickness:
25 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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