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Essentials of Marketing Communications

By Chris Fill

Essentials of Marketing Communications Law

Essentials of Marketing Communications

Only 1 item left in stock
Description
Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on  stakeholders, international marketing communications, and the operations and personnel involved in the industry.The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
440
Release Date:
2011-05-12
Publication Date:
2011-05-12
Publisher:
Pearson International
Languages:
Original: English
ISBN10:
0273738445
ISBN13:
9780273738442
GPSR Manufacturer Reference:
[email protected]
Weight:
940 g
Height:
195 cm
Width:
265 cm
Thickness:
24 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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