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Chouinard, Y: RESPONSIBLE COMPANY

By Yvon Chouinard

Chouinard, Y: RESPONSIBLE COMPANY Business, Finance & Career

Chouinard, Y: RESPONSIBLE COMPANY

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Description
Over the past 40 years, Patagonia has consistently done the outrageous and unusual -- switched to exclusive use of organic cotton clothes, introduced recycled (and recyclable) underwear and fleece, and created an interactive website, the "Footprint Chronicles," to clue customers in to the social and environmental impact of Patagonia's products. The company's Common Threads Initiative redefines the relationship between company and customer, to help reduce consumption, wrest the full life out of every product made, and recycle or repurpose what can no longer be used. About Patagonia Patagonia, Inc. is a Ventura, California-based outdoor clothing company, founded in 1973 by Yvon Chouinard, with current annual sales of over $500 million. Its reason for being: build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
Product details
Binding:
Paperback
Number of Pages:
160
Release Date:
2012-05-25
Publication Date:
2012-05-25
Publisher:
Patagonia
Languages:
Published: English, Original: English
ISBN10:
0980122783
ISBN13:
9780980122787
Weight:
320 g
Height:
155 cm
Width:
220 cm
Thickness:
15 cm
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