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The Brand Building Playbook

By Wouter Chömpff

The Brand Building Playbook

By Wouter Chömpff

0 - Default Title
Description
"If you’re building a business, it starts with brand building. If that’s not your expertise, this terrific entrepreneur will hold your hand every step of the way." - Bob Dorf, Author of The Startup Owners Manual It’s hard to start something. You’re facing brutal competition from other entrepreneurs, writers or app developers – all hoping to make it big. Also, your audience is busy, tired and overwhelmed. They’ve got a billion ways to spend their time and money – so why on you? Only a powerful brand will persuade your audience. Luckily, the award-winning founder of Hamwells, Toby and BrandBuilding.com wrote a playbook for building yours. It’s full of direct, no-bullsh*t, practical advice on what to do and how to do it. The Brand Building Playbook is a guide that gives you:
1. A solid understanding of brand psychology.
2. A clear process for brand building.
3. Easy steps for every budget to:
- Strategize how your brand can be valuable.
- Design the identity that communicates this value.
- Build a powerful brand experience.
The book includes over 250 illustrations and a collection of FREE tools to build your own brand.
Whether you’re launching a startup, starting a rockband or running for office, The Brand Building Playbook helps you win in your market.
Product details
Edition:
illustrated
Number of Pages:
278
Release Date:
2019-10-01
Publication Date:
2019-10-01
Publisher:
Pacem Holding B.V
Languages:
Original: English
ISBN10:
908302492X
ISBN13:
9789083024929
Weight:
557 g
Height:
157 cm
Width:
235 cm
Thickness:
20 cm
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