The Internationalisation of Retailing in Asia

Name: The Internationalisation of Retailing in Asia
Brand: Routledge
Availability: OutOfStock
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By Sang Chul Choi

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Description

Retailing in Asia is currently undergoing a major process of internationalization. Retailers from Europe and North America are entering the Asian market and stimulating changes to the traditional retail structures: public policy agencies are considering what types of intervention are appropriate; and all of this is affecting fundamentally the managerial culture of retailing in the region. This book brings together a range of experts in retail research, mostly drawn from across Asia, who provide origingal, in-depth, analysis of this key development. It explores the conflicts and benefits that arise as retailing is Asia becomes internationalized.

Product details

Edition:: illustrated
Number of Pages:: 236
Release Date:: 2003-07-31
Publication Date:: 2003-07-31
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 0415309042
ISBN13:: 9780415309042
GPSR Manufacturer Reference:: [email protected]
Weight:: 523 g
Height:: 16.1 cm
Width:: 24 cm
Thickness:: 1.7 cm

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