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Hidden in Plain Sight
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Description
This essential guide for innovators, entrepreneurs, and designers reveals the framework for seeing the world differently:
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- Design Research in the Wild: Go beyond traditional marketing research by learning the field techniques used to understand customers in their natural environments, from the streets of Shanghai to the villages of Uganda.- Actionable Consumer Insights: Discover the hidden motivations that drive everyday choices and learn to decode the "why" behind what people buy, carry, and value.- A Framework for Innovation: Apply powerful conceptual tools like "threshold mapping" and "range of distribution" to spot untapped business opportunities and inform better product design.- Calibrating Your Cultural Compass: Learn how to understand the subtle but critical cultural differences that shape global markets and determine a product’s success or failure.
Product details
Number of Pages:
256
Release Date:
2013-06-20
Publication Date:
2013-04-16
Publisher:
HarperCollins
Languages:
Original:
English
ISBN10:
0062125699
ISBN13:
9780062125699
GPSR Manufacturer Reference:
Weight:
413 g
Height:
156 cm
Width:
236 cm
Thickness:
27 cm
Condition
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
€7,59