Narrative Management in Corporate Japan

Name: Narrative Management in Corporate Japan
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Chie Yorozu

- Default Title

Description

Exploring how and why corporate narrative-management is 'accepted' or 'rejected' by external and internal audiences in Japan, the book clarifies what narrative-management means for Japanese organizations. It argues that the role of narrative-management has become much more prevalent in Japan in recent years, but that it does not serve quite the same role as it does in the Western environments where the theory and practice first emerged. The author presents interview-based case studies within four large Japanese organisations: Nissan Motor, Bank of Tokyo-Mitsubishi UFJ, Shinsei bank and Yokohama city council. The book aims to describe and account for these Japanese corporate narratives.

Product details

Edition:

illustrated

Number of Pages:

188

Release Date:

2015-11-26

Publication Date:

2015-11-26

Publisher:

Routledge

Languages:

Original: English

ISBN10:

1138887625

ISBN13:

9781138887626

GPSR Manufacturer Reference:

[email protected]

Weight:

452 g

Height:

161 cm

Width:

240 cm

Thickness:

15 cm

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