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Global Account Management

Product Image: Global Account Management

Global Account Management

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Description
Global Account Management explains the significant challenges of establishing a global account strategy and guides you through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike template for all businesses with global clients. It shows you the issues you need to consider from the point of view of both your customers and your company's internal structure. Author Peter Cheverton - an expert practitioner and teacher of account management - highlights the difference between an international company operating in different markets and one that can be considered as truly global. He reveals that, to operate accounts globally, you need to understand whether your client has consistent needs across different countries; possesses a global operational structure; and has the ability to implement global decisions. He then details the factors critical to your successful handling of a global account. The implications of making the wrong decisions in a global marketplace are enormous - Global Account Management gives you the information and insight you need to establish the best long-term relationships with your biggest clients, and - most importantly of all - secure the future success of your company. Global Account Management is an essential guide for business directors, sales and marketing directors, and global account managers.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
256
Release Date:
2008-01-03
Publication Date:
2008-01-29
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
0749452277
ISBN13:
9780749452278
GPSR Manufacturer Reference:
[email protected]
Weight:
398 g
Height:
156 cm
Width:
234 cm
Thickness:
15 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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