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From Brand Vision to Brand Evaluation

By Leslie de Chernatony

From Brand Vision to Brand Evaluation Law

From Brand Vision to Brand Evaluation

Only 2 items left in stock
Description
Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.
Product details
Binding:
Paperback
Edition:
3
Number of Pages:
394
Release Date:
2010-03-18
Publication Date:
2010-03-18
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1856177734
ISBN13:
9781856177733
GPSR Manufacturer Reference:
[email protected]
Weight:
569 g
Height:
152 cm
Width:
229 cm
Thickness:
21 cm

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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