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From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands
From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands
0 - Default Title
Product details
- Binding:
- Paperback
- Edition:
- 2
- Number of Pages:
- 320
- Release Date:
- 2006-03-01
- Publication Date:
- 2006-03-01
- Publisher:
- Butterworth-Heinemann Ltd
- Languages:
- Published: English, Original: English
- ISBN10:
- 0750667494
- ISBN13:
- 9780750667494
- Weight:
- 567 g
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