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Attraction of Knowledge Celebrities

By Xiaoyu Chen

Attraction of Knowledge Celebrities

By Xiaoyu Chen

0 - Default Title
Description
This book examines the phenomenon of knowledge celebrities, an emerging group of social media influencers who produce and sell knowledge products online. Its primary goal is to investigate the reasons and strategies behind their ability to attract users and persuade them to purchase knowledge products on digital platforms.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
158
Release Date:
2025-05-06
Publication Date:
2025-05-06
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032673532
ISBN13:
9781032673530
GPSR Manufacturer Reference:
[email protected]
Weight:
251 g
Height:
156 cm
Width:
234 cm
Thickness:
9 cm
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