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Big Data Analytics

Big Data Analytics Business, Finance & Career

Big Data Analytics

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Description
The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance.
Product details
Edition:
1
Number of Pages:
276
Release Date:
2021-12-28
Publication Date:
2021-12-28
Publisher:
Auerbach Publications
Languages:
Original: English
ISBN10:
1032007885
ISBN13:
9781032007885
GPSR Manufacturer Reference:
Weight:
581 g
Height:
161 cm
Width:
240 cm
Thickness:
19 cm
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