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Ethnic Hospitality Marketing

By Elena Chatzopoulou

Ethnic Hospitality Marketing Business, Finance & Career

Ethnic Hospitality Marketing

0 - Default Title
Description
Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs' and consumer constructed meanings of authenticity, how it is transmitted and received.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
202
Release Date:
2024-10-09
Publication Date:
2024-10-09
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032130725
ISBN13:
9781032130729
GPSR Manufacturer Reference:
[email protected]
Weight:
316 g
Height:
156 cm
Width:
234 cm
Thickness:
11 cm
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