Ethnic Hospitality Marketing

Name: Ethnic Hospitality Marketing
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Elena Chatzopoulou

0 - Default Title

Description

Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs' and consumer constructed meanings of authenticity, how it is transmitted and received.

Product details

Edition:: 1
Number of Pages:: 202
Release Date:: 2023-03-17
Publication Date:: 2023-03-17
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 1032126728
ISBN13:: 9781032126722
GPSR Manufacturer Reference:: [email protected]
Weight:: 473 g
Height:: 161 cm
Width:: 240 cm
Thickness:: 16 cm

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