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Gastrophysics

By Charles Spence

Gastrophysics Social Sciences

Gastrophysics

0 - Default Title
Description
Professor Charles Spence has spent the last two decades researching how people perceive the world around them at the Crossmodal Research Laboratory at Oxford University, earning him the international reputation as the expert in multisensory perception and experience design. He has popularized the term 'gastrophysics', and leads the field in this ground-breaking area of science that is rapidly transforming the way in which we all experience what we eat and drink. He has consulted for many multinational companies, including Unilever, PepsiCo, Diageo, Pernod Ricard, P&G, Nestl¿nd Twinings, advising on various aspects of multisensory design, packaging, and branding, and has conducted research with a number of world-leading chefs, mixologists and baristas, including Heston Blumenthal and Ferran Adri¿In 2008 he was awarded an Ig Nobel Prize for his ground-breaking work on the 'sonic crisp', demonstrating how a louder crunch makes a crisp seem fresher.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
336
Release Date:
2018-05-03
Publication Date:
2018-05-03
Publisher:
Penguin Books Ltd (UK)
Languages:
Original: English
ISBN10:
0241977746
ISBN13:
9780241977743
GPSR Manufacturer Reference:
[email protected]
Weight:
272 g
Height:
131 cm
Width:
197 cm
Thickness:
24 cm
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