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Le marketing pharmaceutique

By Charles Harboun

Le marketing pharmaceutique

By Charles Harboun

0 - Default Title
Description
Rappel général sur le marketing - La planification marketing - Plan de campagne - Les agences de communication - Le test de campagne - Le test de communication en bureau de vente - La presse médicale - Analyse de la vente - Les techniques de communication II. Les études : Les études qualitatives - Les fact-book III. Marketing et qualité totale - La gestion de clientèle - Les congrès - La veille concurrentielle - Le benchmarking pharmaceutique - Conclusion.
Product details
Binding:
Paperback
Number of Pages:
272
Release Date:
2000-05-03
Publication Date:
2000-01-01
Publisher:
ESKA
Languages:
Published: French, Original: French
ISBN10:
2869112467
Weight:
400 g
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