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The Disruption Mindset

By Charlene Li

The Disruption Mindset book

The Disruption Mindset

Only 1 item left in stock
Description
Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as bestselling author Charlene Li explains, that's not how disruption works. Disruption doesn't create growth; instead, growth creates disruption. Growth is always hard, and disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company's future on next-generation customers or today's reliable ones? Should we abandon our current business model for an entirely new one? Making bold changes demands bold leadership and, often, massive cultural transformation. Over the years, Li has seen some organizations beat the odds and succeed at becoming disruptive: Adobe, ING Bank, Nokia, Southern New Hampshire University, and T-Mobile, among them. Their stories make it clear that organizations don't have to be tech start-ups or have the latest innovations to transform. What they need to do is develop a disruptive mindset that permeates every aspect of the organization. Li lays out how to do so by focusing on three elements:
a strategy designed to meet the needs of future customers;
leadership that creates a movement to drive and sustain transformation; and
a culture that thrives on disruptive change.
Drawing on interviews with some of the most audacious people driving disruptive transformation today, Li will inspire leaders at all levels to answer the call to lead disruptive transformation in their organizations, communities, and society.
Product details
Number of Pages:
220
Release Date:
2019-10-10
Publication Date:
2019-09-24
Publisher:
Ideapress Publishing
Languages:
Original: English
ISBN10:
1940858704
ISBN13:
9781940858708
Weight:
518 g
Height:
157 cm
Width:
235 cm
Thickness:
18 cm

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