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Marketing in the Groundswell

By Charlene Li

Marketing in the Groundswell book

Marketing in the Groundswell

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Description
Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies." So states author Josh Bernoff in his introduction to Marketing in the Groundswell, which offers vital information that everyone involved in marketing or in communicating with customers' needs to know. The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.
Product details
Edition:
1
Number of Pages:
144
Release Date:
2009-06-22
Publication Date:
2009-06-22
Publisher:
Harvard Business Review Press
Languages:
Original: English
ISBN10:
1422129802
ISBN13:
9781422129807
Weight:
204 g
Height:
119 cm
Width:
185 cm
Thickness:
20 cm
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