El Mundo Groundswell: Como Aprovechar los Movimientos Sociales Espontaneos de la Red = Groundswell

Name: El Mundo Groundswell: Como Aprovechar los Movimientos Sociales Espontaneos de la Red = Groundswell
Brand: Amazon Digital Services LLC - Kdp
SKU: 9788492452194-V
Price: 1.53 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Charlene Li

Only 1 item left in stock

Description

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now. When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

Product details

Binding:: Paperback
Number of Pages:: 380
Release Date:: 2009-03-09
Publication Date:: 2009-03-31
Publisher:: Amazon Digital Services LLC - Kdp
Languages:: Original: Spanish
ISBN10:: 8492452196
ISBN13:: 9788492452194
Weight:: 476 g
Height:: 13.2 cm
Width:: 21.1 cm
Thickness:: 2.5 cm

Buy on Amazon

Condition

Show less

Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

Used - very good €1,53

Available immediately

€1,53

Incl. VAT, plus shipping costs

Add to Wishlist

Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€1,53