Placeholder text

Go to cart

GLOBAL BUSINESS STRATEGY

By Moon Hwy-Chang

Product Image: GLOBAL BUSINESS STRATEGY

GLOBAL BUSINESS STRATEGY

- Used - very good
Description
Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book first introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. When necessary, modified or new business models (as developed by the author) are utilized to better explain Asian business. Furthermore, this book deals not just with the theory, but also with practice. Several real-life case studies and examples are discussed in order to compare and contrast the Asian and Western perspectives on global business strategy. Readers will therefore gain an enhanced understanding of Asian business and formulation of Asian business strategy.
Product details
Edition:
illustrated
Number of Pages:
348
Release Date:
2010-06-30
Publication Date:
2010-03-18
Publisher:
World Scientific
Languages:
Original: English
ISBN10:
9814273198
ISBN13:
9789814273190
GPSR Manufacturer Reference:
[email protected]
Weight:
655 g
Height:
157 cm
Width:
235 cm
Thickness:
23 cm
Buy on Amazon
Currently sold out