Routledge Handbook of Football Marketing

Name: Routledge Handbook of Football Marketing
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Nicolas Chanavat

0 - Default Title

Description

Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football, as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing research, it highlights the critical

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 466
Release Date:: 2019-12-12
Publication Date:: 2019-12-12
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 0367886073
ISBN13:: 9780367886073
GPSR Manufacturer Reference:: [email protected]
Weight:: 823 g
Height:: 174 cm
Width:: 246 cm
Thickness:: 25 cm

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