Blue Ocean Strategy, Expanded Edition

Name: Blue Ocean Strategy, Expanded Edition
Brand: Harvard Business Review Press
SKU: 9781625274496-V
Price: 10.99 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Kim, W. Chan

Only 3 items left in stock

Description

A new updated and expanded edition of the bestselling classic that has sold over 3.5 million copies worldwide.Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves, the authors argue that lasting successcomes not from battling competitors but from creating 'blue oceans' - untapped new market spaces ripe for growth.

Product details

Edition:

1

Number of Pages:

320

Release Date:

2015-01-20

Publication Date:

2015-01-20

Publisher:

Harvard Business Review Press

Languages:

Original: English

ISBN10:

1625274491

ISBN13:

9781625274496

GPSR Manufacturer Reference:

[email protected]

Weight:

629 g

Height:

238 cm

Width:

160 cm

Thickness:

31 cm

Condition

Show less

Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

Used - very good €10,99

Used - good €9,79

Available immediately

€10,99

Incl. VAT, plus shipping costs

Only 3 items left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€10,99