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eMarketing eXcellence

By Dave Chaffey

Product Image: eMarketing eXcellence

eMarketing eXcellence

By Dave Chaffey

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Description
eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing experts, the book shows you how to: * Draw up an outline e-marketing plan * Evaluate and apply e-marketing principles and models * Integrate online and offline communications * Implement customer-driven e-marketing * Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forward Established marketing concepts such as customer relationship management.
Product details
Binding:
Paperback
Edition:
3
Number of Pages:
508
Release Date:
2008-07-21
Publication Date:
2008-04-30
Publisher:
Elsevier LTD
Languages:
Original: English
ISBN10:
0750689455
ISBN13:
9780750689458
Weight:
1451 g
Height:
191 cm
Width:
239 cm
Thickness:
28 cm
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