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Digital Marketing

By Dave Chaffey

Product Image: Digital Marketing

Digital Marketing

By Dave Chaffey

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Description
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.
Product details
Binding:
Paperback
Edition:
7
Number of Pages:
576
Release Date:
2019-01-28
Publication Date:
2019-01-28
Publisher:
Pearson Education
Languages:
Original: English
ISBN10:
1292241578
ISBN13:
9781292241579
GPSR Manufacturer Reference:
[email protected]
Weight:
1054 g
Height:
261 cm
Width:
191 cm
Thickness:
33 cm
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