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Chaffey, D: Digital Marketing Excellence

By Dave Chaffey

Product Image: Chaffey, D: Digital Marketing Excellence

Chaffey, D: Digital Marketing Excellence

Only 1 item left in stock
Description
Now in its fifth edition, the hugely successful Digital Marketing Excellence is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, fifth edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.
Product details
Binding:
Paperback
Edition:
5
Number of Pages:
660
Release Date:
2017-05-19
Publication Date:
2017-05-19
Publisher:
Taylor & Francis
Languages:
Published: English, Original: English
ISBN10:
1138191701
ISBN13:
9781138191709
Weight:
1383 g
Height:
187 cm
Width:
244 cm
Thickness:
38 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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